Meriem is a fashion expert born and raised in Tunis, where she was introduced to the industry from a young age by her mother, Kalthoum Gritli, who was a fashion buyer. She then consolidated her experience by regularly visiting fashion capitals such as Paris and Milan, where she was able to discover the secrets of the industry and the showrooms of major brands, which allowed her to acquire an in-depth knowledge of styling.
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During her business studies at EDHEC, Meriem had the opportunity to live in vibrant and cosmopolitan cities such as New York and Hong Kong, which allowed her to broaden her cultural horizons and draw inspiration from different fashion trends from around the world.
After working as a consultant for several years, Meriem successfully launched her own jewelry brand in Paris in 2014. Later, she moved to Dubai where she created Trésors de Mimi after an inspiring trip to India, which deeply touched her with the cultural richness and artisanal traditions of the country. This fashion brand reflects her joyful passion for fashion and merges all the multicultural influences she has acquired throughout her colorful journey.